funnel marketing Creating email marketing funnels for beginners is the best way to invest in growing your email list. Find out why and how to build your funnel today.
One of the most common questions we get asked by clients is, “What’s the most effective marketing technique that will get us, customers?” There is actually no single technique that will turn somebody who has never heard of your business into a paying customer.
Rather than looking for the one marketing technique that will get you, customers, instead think about how your marketing and sales efforts can work together to put your prospects on the right path to learning about and then buying from your business.
That may seem overwhelming especially if you’ve never done it before. Fortunately, the process is not that difficult and can be learned relatively quickly. A sales funnel can accomplish just that.
Here’s a quick overview of a basic sales funnel.
So what is a sales funnel and why is it important?
Simply put, a sales funnel illustrates the ideal journey that your prospects go through on their way to becoming customers. While you may market your products or services to thousands of people, only a small percentage will provide contact information and become leads. Of those leads, only a fraction will become clients or buyers.
Below is an example of a product sales funnel.
The goal with this funnel is to qualify buyers by offering them an irresistible low ticket item. After the customer has purchased the low ticket item, you will offer them upsells and downsells to increase the average cart value. The goal with this funnel is to break-even with ad spend and ascend them up your value ladder where you make the real money.
You can use this template by creating a free account on Funnelytics.io
We present a five-step process below that will help you build your first sales funnel.
1. Awareness
If your target audience doesn’t know or trust your brand, it’s impossible to ever increase your customer base and sales. Here are six innovative strategies you can use to increase brand awareness and help your business thrive.
A basketball enthusiast sees an advertisement for a new basketball training class on Facebook.
A coffee shop owner searches Google to find a new coffee bean supplier.
An inspiring bodybuilder watches an Instagram video of his friend raving about a new brand of protein supplement.
Facebook ads are the perfect vehicle for driving awareness. In this example, Facebook users are introduced to an email marketing service:
